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Dollar General stock has rallied more than 50% over the last two years.

By contrast, Dollar General is entering new cities and towns with small stores and opening up in areas where it has already gained hold.

Dollar Tree bought Family Dollar in 2015, but has struggled to absorb the chain into the company. Dollar store customers are ‘stretched’. Despite the strengthened US economy in recent years, dollar stores’ popularity has endured.

There has been backlash against dollar stores. In recent years, a wave of cities and towns have passed laws curbing the expansion of Dollar General, Family Dollar and Dollar Tree.

“We believe the addition of each new Dollar General store represents positive economic growth for the communities we serve.”