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Thanksgiving Day spending rose by nearly 22 percent year over year to $5.1 billion, hitting a new record, according to Adobe Analytics data.
The company analyzes traffic on retail websites and transactions from 80 of the top 100 U.S. online retailers.
Like just about every aspect of 2020, the coronavirus pandemic has shaken up the dynamics for holiday shopping.
The National Retail Federation estimated holiday sales will rise between 3.6 percent and 5.2 percent year over year, amounting to between $755.3 billion and $766.7 billion.
On average, holiday sales have increased 3.5 percent for the past five years.
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