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Apple just announced that it will lower the App Store fee to 15% from 30% for developers who produce as much as $1 million in annual revenue from their apps and those who are new to the store.
The move is seen as a partial concession to criticism over its power in the Apple-device ecosystem.
The commission cut is the biggest change to the store’s revenue structure since the iPhone maker launched the service in 2008.
The change will go into effect on January 1, 2021, as part of an App Store Small Business Program, Apple said Wednesday in a statement.
The company said the new structure will apply to the “vast majority” of developers who charge for apps and in-app purchases on Apple’s devices. The program won’t affect apps from large developers.
The Cupertino, California-based technology giant said it’s making the change to help small developers financially and to provide a way for them to invest in their businesses amid the economic struggles caused by the Covid-19 pandemic.
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