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There has so far been just over $72 billion spent online since the beginning of November.

The $3 billion of products purchased via smartphones accounted for about one-third of all sales.

In itself, this is huge, as smartphone growth was up 46%: in other words, smartphone growth is outpacing and very much driving overall growth of online sales.

On Black Friday, for example, states that recorded more than two inches of snow saw a 7% bump in online sales.

“Online shopping received some unexpected boosts this holiday season.